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At Emperor, we work across various channels with our clients, producing a range of deliverables from brand and identity to print and interactive. We do things this way because we understand that integrated communications strengthens the brand of a company by getting its values across more powerfully.

With our clients, we aim to create a design system by assessing their existing communications elements, establishing what key messages there are, and then combine them with a bit of visual flair to make sure that efficient communication is achieved across all areas. Rather than having a bank of agencies, Emperor can become the sole guardian of your brand.

The key to this is getting to know your company, understanding where you're coming from and what you're about – what your strategy is, where your target audiences are, and how best to reach them. Recently, we implemented a full rebrand for Fonebak as they became Regenersis (www.regenersisplc.com). Their values are now communicated across every channel, ensuring consistency. Assura (www.assuragroup.co.uk), the FTSE 250 healthcare services provider, benefits from this full-spectrum approach as well – we've worked with them to produce a new website and annual report, brand launch items, collateral and everything they need to communicate effectively.

The way companies communicate is changing - websites are fast becoming the first port of call for any stakeholders or interested parties looking for information about a company – so it's more important than ever to get this right. Annual reports are evolving as many companies use them not just as an investor document, but to communicate with all stakeholders and interested parties.

It’s important to maintain your strength in the market and move all your communications forward together. Emperor's approach is to look at everything together – all channels and methodologies, internal and external – in order to create a consistent approach across all communication avenues.