Emperor’s Guide to improving your Online Annual Report
08/05/2008
HTML+ (gold)
- Much easier for web users to navigate to specific information.
- With a design developed specifically for web browsers, the online presentation is much improved.
- Enriched reporting becomes possible, in the form of additional digital media such as corporate videos, flash, etc.
- Interactive tools that help disseminate information becomes possible, such as interactive financial calendars, download centres across multiple formats, image libraries, a help centre etc.
HTML/PDF (silver)
- For the narrative section of the report you have all the benefits of a full HTML report.
- The financials remain in PDF format and so this option is quicker and cheaper to implement than a full HTML report.
Navigable PDF (bronze)
- Web-friendly interface for PDFs that improves online usability.
- Users can use familiar web navigation to access specific sections of the report.
- Presents simple functions intuitively, such as downloads, print basket, email a friend, search and zoom.
- Does not require any additional proofreading as it Whichever way you choose to improve your online annual uses a version of the final printed PDF.
- An express navigable PDF loads faster than a standard PDF download report, consider the following dos and don’ts.
Do
- Provide access to relevant information in a way that is engaging online.
- Continue to provide a full PDF without external hypertext links to maintain the integrity of the annual report from an audit perspective.
- Ensure your online annual report meets the Disability Discrimination Act requirements.
Don’t
- Produce your web version as an afterthought.
- Add unnecessary bells and whistles.