Emperor’s Guide to improving your Online Annual Report

08/05/2008

HTML+ (gold)

  • Much easier for web users to navigate to specific information.
  • With a design developed specifically for web browsers, the online presentation is much improved.
  • Enriched reporting becomes possible, in the form of additional digital media such as corporate videos, flash, etc.
  • Interactive tools that help disseminate information becomes possible, such as interactive financial calendars, download centres across multiple formats, image libraries, a help centre etc.

HTML/PDF (silver)

  • For the narrative section of the report you have all the benefits of a full HTML report.
  • The financials remain in PDF format and so this option is quicker and cheaper to implement than a full HTML report.

Navigable PDF (bronze)

  • Web-friendly interface for PDFs that improves online usability.
  • Users can use familiar web navigation to access specific sections of the report.
  • Presents simple functions intuitively, such as downloads, print basket, email a friend, search and zoom.
  • Does not require any additional proofreading as it Whichever way you choose to improve your online annual uses a version of the final printed PDF.
  • An express navigable PDF loads faster than a standard PDF download report, consider the following dos and don’ts.

Do

  • Provide access to relevant information in a way that is engaging online.
  • Continue to provide a full PDF without external hypertext links to maintain the integrity of the annual report from an audit perspective.
  • Ensure your online annual report meets the Disability Discrimination Act requirements.

Don’t

  • Produce your web version as an afterthought.
  • Add unnecessary bells and whistles.

 

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